The Future of California Cannabis Gummies + Top Edible Trends You Need to Know

Despite the somewhat tumultuous industry, one thing remains consistent across cannabis markets – the sales of California cannabis gummies, and edibles in general. The product category continues to grow in sales as displayed by recent data from New Frontier Data

National edibles sales have increased steadily over the years, up 31% from $2.2 billion in 2020, to $2.9 billion in 2021, and another 18% to $3.4 billion in 2022.But amidst this growing product category is its very own group of rising trends. Including trends that not only target specific diets or lifestyles (think vegan, or sugar free) but effect onset times, and beyond. 

So, if you’re an edibles company, an already licensed brand looking to differentiate or increase sales, or an aspiring cannapreneur – what are the trends you should be targeting? Keep reading to learn more, and find out how white label cannabis edibles and private label cannabis edibles can increase your profit margins, overall. 

2022 Cannabis Edible Sales Growth 

Another leading market researcher BDSA, recently dove even deeper into the edible sales category to distinguish distinct trends. From that data, the following was found from 2022 sales- 

  • Candy was the biggest edible subcategory accounting for 73% sales 
  • Chocolate followed with 9% of sales
  • Beverages and capsules were tied at 7%
  • Infused foods accounted for 4% of sales, while “other edibles” accounted for less than 1%

Even more than just individual product trends, for current and future California edibles brands it’s also important to understand the demographics feeding into these trends. The New Frontier Data also gave us insights into who’s buying California cannabis gummies and other edibles too. Those stats included the following information –  

  • Women accounted for the majority of the demographic at 57.63%
  • Men accounted for 42.37% of sales 
  • The majority of edible consumers were between the ages of 35-54
  • Following were the ages of 18-34 at 28.68% with consumers 55+ accounting for 27%

So now that you know more about the growth of the edibles category overall, and the demographics driving that growth, let’s get into the emerging trends that are ripe for capitalizing on. 

California Edibles Brands – Trends to Target

Like any product category, cannabis products are starting to diversify to target unique consumer preferences. For instance, infused pre-rolls have emerged to offer higher levels of potency. Similarly, now 1G vape carts, and solventless vape carts are trending. As for edibles, here are the latest California cannabis gummies trends, and trends affecting the edible category as a whole. 


Currently, many California cannabis gummies are vegan, naturally, due to the use of pectin vs gelatin. But, as more and more California edibles brands try to mimic candy-like textures (think Haribo!)gelatin is being used more and more. Meaning, vegan consumers will continue to seek out gummies that are gelatin-free. 

Unique flavors

Long gone are the days of cherry, blue raspberry or watermelon, basic flavored gummies, or plain chocolate bars. Today, California edibles brands are expanding their uniqueness with varying flavors infused into their bites. 


As consumers’ potency levels increase, so does the dosage they require to reach desired effects. Hence, the emergence of high-dose, one-bite edibles to blast consumers off to all new heights! 


On the flip side, California cannabis gummies and other edibles that are microdosed are increasing in popularity. 


For consumers using cannabis medically, or looking for fast-acting relief – edibles aren’t ideal, considering they take 45 minutes – 1 hour for effects to fully kick in. Today, California edibles brands are increasing their use of nano-emulsification that’s said to increase onset effect time due to the cannabinoids micro-size promoting fast absorption. 

Nootropics and other herbal blends 

A wide range of herbs, nootropics, and even mushrooms, with healing capabilities are gaining popularity, even outside of the cannabis industry. So, it’s only natural that California cannabis gummies and other edibles are now using the compounds to add a boost of relief. 

Minor cannabinoids

The more consumers learn about minor cannabinoids like CBG, CBN, and THCv the more they’re seeking them out in edibles! These cannabinoids have their own unique effects, just like THC, and can be used to promote a specific type of buzz. 


Clean weed is the future! Like all other product categories, solventless edibles are on the rise, too. 

Terpene focused 

Again, as consumers mature and educate themselves on the cannabis plant, they’re learning more about the power of terpenes in addition to cannabinoids. Together, the two compounds create what’s known as the entourage effect – or the phenomenon of the two amplifying one another’s effects.

That’s why more California edibles brands are focusing on specific terpene blends to better induce custom effects. 

Craft Custom California Cannabis Gummies and More at MyGN 

It’s no secret – more and more cannabis brands are turning to white label weed products to grow or launch their brands. Not only does it allow brands to start off on the right foot with a quality product. But white label weed edibles and more allows brands to more quickly scale by reducing start up costs and focusing on marketing and sales versus production. 

As for California cannabis gummies, and high quality edibles, California edibles brands are turning to MyGN. Our team are experts at California edibles regulations ensuring a compliant process, as well as experts are manufacturing premium white label weed products. 

Learn more about the Green Network of cannabis industry leaders you’ll join by manufacturing white label cannabis products with MyGN. Or, schedule a tour of our state of the art facility to see our white label weed collection in person! Get in touch with our team, now. 

Where to Source California Rosin + Top Concentrate Differences to Know!

You could say, certain concentrates are heating up in popularity like the heat it takes to consume them (up to 600℉ for some dabbers!). In 2022, according to Headset data, concentrates and vape pens accounted for over 30% of total sales in comparison to edibles, flowers, and pre-roll categories. 

Even more, live resin and rosin products accounted for 46% of the concentrate segments market share. 

So if you’re in the cannabis industry, or looking for the most cost-effective and prosperous entry to market – concentrates could just be the category to enter (or expand into!). Here, let’s explore various types of wholesale concentrates California brands can white label or private label, and how My Green Network can help. 

How Concentrates Can Differ 

First and foremost – even as we see retail price drops across the board, due to the elevated nature of concentrates they continue to command a higher than average retail cost. That means, when keeping your manufacturing costs low and with current California concentrate prices, they often offer higher margins for manufacturers. 

As for differences between product to product, there’s a variety of concentrates you can produce or tap into for higher price points, or varying consumer types. Before we get into just how concentrates like shatter or rosin can vary, let’s talk on a broader scale of how concentrates differ from brand to brand or from one cannabis manufacturer in California manufacturer to another. 

  • Extraction methods and capabilities – There are two main categories now emerging for extraction method types that consumers are seeking. Solventless, and non-solventless. Solventless is a part of the “clean weed” movement and offers the purest of extracts considering it uses no “solvent” like butane, or propane, to extract the plant’s precious oils – only ice water is used. As consumer desire for clean products continues to increase, so will sales of solventless cannabis. 
  • Flower source and type – Your end result will only be as quality as what it begins with. So sourcing quality flower, even flower that’s specifically cultivated for high resin, or terpenes, is ideal for concentrate purposes. 
  • Final consistency and quality – Again – not all flower, or processes will result in a premium final consistency or quality. So, when considering where to source California rosin be sure to check samples from the cannabis manufacturing companies you’re considering. 

So why does quality in concentrates matter especially from a brand perspective? Because don’t forget California concentrate prices are some of the highest on the shelves today. So, a consumer is expecting quality in return, or might not be a returning customer – or spread good word of mouth for positive promotion. 

Concentrate Types 101

Now that we know more about how cannabis manufacturing companies can differ in concentrate quality, let’s dive deeper into the type of concentrates you or your brand might be interested in manufacturing. 

Live Rosin vs Live Resin

The latest trend (and debate) amongst cannabis consumers and connoisseurs is live rosin and live resin. The similarity between the two? Both are extracted from flower material that was flash frozen upon harvesting.

The difference? Live rosin is made with a solventless extraction process – meaning, it doesn’t require any potentially harmful “solvents” or chemicals to separate the oil from flower material. As for live resin, solvent-based extraction processes with these styles of solvents is used. 

Like we mentioned earlier, currently, live rosin and live resin account for the highest sales in the concentrates’ product category. 


Shatter is easy to decipher based on name alone, as it looks like it could break into pieces just like glass. It tends to have a golden and translucent appearance, and is most often made with a hydrocarbon extraction process. 


Budder or badder is another appropriately named concentrate, as the final consistency is creamy like ‘butter’ or even thick cake ‘batter’. To achieve this consistency, extractors tend to use a whipping process that produces a soft, yet gooey texture.

Naturally, some rosins can be budder-like in consistency, but the concentrate type can be achieved using solventless or solvent-based extraction methods. 


Hash, or what’s now more commonly and more specifically coined as ice water hash or bubble hash is a traditional, and old-school form of extracting the good stuff from plant material. More technically, it’s the collection of trichomes (the sticky, mushroom-like shapes you can see on macro-level bud shots!) from a process that uses ice, water, and filter bags.

Today, cannabis manufacturing companies in California are seeing demand for hash for rising trends like infused pre-rolls, like “hash holes”. 

Tapping into Wholesale Concentrates California Trends at MyGN

According to the Brightfield Group, a leading cannabis industry analytics firm, nearly 29% of cannabis consumers say they have used concentrates in the past six months, up from around 22% in 2020. “More than 64% of consumers are using cannabis at least daily. … The more frequently you use, the higher your tolerance becomes. That’s helping build the concentrates market,” explained Bethany Gomez, Brightfield’s managing director.

Also of note from recent Headset data, is the fact that Gen-z is the biggest audience for concentrates. The generation alone makes up 14.4% of concentrates’ wallet share, followed by millennials at 11.6%. As two of the biggest, and fastest growing (some of Gen-z has yet to turn 21!) generations, this further solidifies future growth of concentrate sales. 

If you want to capture California concentrate prices, prepare for 7/10 oil day, or other record-selling holidays – look no further than cannabis fulfillment companies like My Green Network. My Green Network is the premier cannabis manufacturer in California servicing a variety of existing (and iconic!) brands, and budding cannapreneurs, too. 

We offer current and potential licensees the opportunity to explore a collection of premium white label cannabis products (like top-shelf California rosin!) or their very own private label cannabis product, too. With our efficient team, and state of the art equipment, we’re able to offer quality wholesale concentrates California-wide at the best prices for optimal profits. 

Contact us today to learn more or to schedule a tour of our state of the art facility!