Courtney Trzos

How to Start a Marijuana Edible Business: Top Product Trends to Know

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If you’ve been following along with our How to Start an Edibles Business series, now’s the time for some fun: product selection! Long gone are the days where chocolates and gummies are the only edible options. Today, the market has expanded into beverages, oral sprays, baked goods, gourmet candies, and beyond. 

But beyond getting creative with your most Willy Wonka-like confections, there are two serious things to consider: what types of edibles will sustain long-term profits and growth and how you’ll make them. 

So, if you’re wondering how to open weed businesses in California and edibles are top of mind – this is the guide for you. Let’s learn more about starting an edibles business with edible and market trends in mind, to get started off on the right foot (or mouths, in this case!). 

Starting an Edibles Business: Product Manufacturing 

If you want to start selling THC edibles, then you’ll need to learn a thing or two about cannabis product manufacturing. Even if you come from a product or culinary background, cannabis is a highly regulated industry, making the logistics of production that much more tedious (in case you missed our Part 2 on compliance!).

Even more, you’ll need more than just measuring cups, spatulas, tools, and other basic supplies. You’ll also need to learn about (and get!) special equipment that will make it easier to dose each bite. 

To evenly dose cannabis edibles for consumer safety, satisfaction, and the state’s regulations, the most common piece of equipment used is a candy depositor. Of course, just like anything, there are top-of-the-line depositors that are specifically made for dosing (think vitamins and supplements) and those that aren’t. It’s likely you’ll also need ample refrigerator or freezer space, as well as plenty of room for production, packaging, and storage. 

But outside of getting all the necessities, it’s the recipe formulation that trips up so many new entrepreneurs seeking to start a canna candy company. Working with cannabis oil in edibles can be tricky. You need to use accurate weights and infusion methods to make sure that the oil is evenly dosed and absorbed optimally by consumers. 

As an example, the oil must be mixed in or homogenized in a way that is consistent with the other ingredients. For instance, if you’re making candy with nuts, will the candy with two nuts contain less THC oil than one nut? To maintain successful production, you’ll need clear SOPs (standard operating procedures) that make sure everything is done the same way from the start, especially to avoid batch losses if your batches exceed the THC limit. 

Now, we know we said this edition was going to be the most fun of all, so enough with the serious tips for quality manufacturing (although still take this seriously!). Next, let’s get into the latest edibles trend to give you insight on what direction to take for sustainable growth when starting an edibles business in California. 

How to Start an Edibles Business in California: The Latest Trends

In general, growth for edible sales has been steady, with a 10.7% to 12.1% rise in total sales from 2021 to 2022. For those close to the industry, it should come as no shock that gummies are leading the charge in sales with a 31% year-over-year growth from 2020 to 2021. But here are some other interesting facts that future canna candy company owners should consider: 

  • Chocolate edibles had a -7% decrease in YOY growth from 2020-21. 
  • Caramels, chews and taffy had a whopping 32% increase in YOY growth from 2020-21. 
  • Brownies and cereal bars had a 2% increase in YOY growth from 2020-21. 

Outside of sales, there are a few consumer trends affecting edible sales and the industry as a whole that should also be taken into consideration. Such as – 

  • Generationally, and demographically, female consumers show a strong preference towards edibles. Especially those over 40, who in the US contribute to over half of all edible sales according to Headset data.  
  • Consumers are shifting towards “whole plant” or strain-specific edibles, as sophistication and education of the market matures. 
  • In alignment with this trend, solventless demand is also on the rise. Solventless refers to the natural extraction of cannabinoids, and terpenes, without the use of harmful chemicals (like ethanol and butane) and with heat, and pressure, instead. Solventless products are at the forefront of the “clean weed” movement that’s expected to continue gaining momentum. 

Furthermore, vegan, low-sugar, and gluten-free edibles are expected to gain traction as more consumers shift their diets in this direction and enter the edibles market.

Contract Cannabis Manufacturing for Edibles Market Entry

Now, on to the most important question: “How to start an edibles business in California faster and more cost-effectively?” Which is the queue for contract cannabis manufacturing to enter the conversation. Contract cannabis manufacturing is a streamlined way to start selling THC edibles to California dispensaries without the initial start-up costs of licensing and facilities. And with experts behind the wheel, driving the quality of your brand’s edible production. 

Through the Type S license and shared cannabis kitchen spaces, or through white label and private label cannabis goods, your unique product or unique brand can be on the shelves in less than a year’s time. In fact, the alternative use of contract cannabis manufacturing is how so many big brands have been able to scale and expand exponentially, pivoting to pre-rolls, edibles, vape carts, etc.   

What is the next step in our series on starting an edibles business? Move forward with exploring contract cannabis manufacturing to start selling THC edibles in California. Schedule a tour of My Green Network, the premier contract cannabis manufacturing facility in the state. Out of state or out of country? Schedule a discovery call with our team now! 

Is a Recession Looming? The Top 4 Ways Private Label Cannabis Can Help

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We’re not the first to tell you that a recession could be looming. But considering cannabis could be considered what’s known as a “sin” industry, with those forking out the cash to partake despite economic conditions, many think cannabis to be “recession proof.” 

Of course, if you’re in the industry now, or aspiring to be, you might be wondering: is now the time to expand or start a new brand? It’s true, there’s an overabundance of California cannabis brands already, but cannabis white labeling can help you launch more cost-effectively and while targeting trends, too. 

So, here, we did a deep dive on everything current cannabis operators and aspiring cannapreneurs need to know about the current state of the California cannabis market size, how to successfully expand your product collection, and how to start a cannabis business in California profitably despite the economic forecast. 

Keep reading to learn everything you need to know about how cannabis white labeling can help support your new or growing brand, even in a recession. 

Is cannabis recession-proof? 

Even though the weed vs. alcohol debate may be tiring, the close correlation does give the cannabis industry hope for a potential recession. Experts agree across the board, and the numbers show that the alcohol industry has not been negatively impacted by previous recessions and has continued steady, consistent growth during economic downturns. 

Regardless, industry experts also agree there are a few tips to keep in mind for current or future cannabis operators looking ahead at a potential economic downturn, including – 

  1. Consider outsourcing parts of your business (i.e. manufacturing!). 
  2. Add to or change the products and services you offer by focusing on products that are in demand and diversifying accordingly. 

On that note, let’s take a look at what’s in-demand among consumers by looking at the most recent trends forecast. 

How to recession proof your business with trends 

Last month, industry leader Weedmaps laid out some of the hottest trends expected to affect this year’s and future cannabis markets among consumers. With the power of knowledge, current or potential cannabis operators can use these trends to their advantage and get ahead of their competitors. So, let’s dive deeper into each one to learn how to do so successfully next. 

cannabis co packing

“Consumer sophistication will drive product differentiation and branding”

As the industry matures, so do its consumers. Think about it: every industry, from food to makeup, has low-cost options, luxury options, and even specialized niche options. Cannabis is no exception, as we begin to see increased demand for more sophisticated products as consumers become more educated and aware of the plant’s scientific benefits. 

Even more, the stigmatization of cannabis is slowly lessening over time, driving a demand for more unique products and branding that new consumers can connect with. Because the balance between manufacturing and marketing new products can be overwhelming for cannabis operators, the white label or private label cannabis route is ideal. 

Why? Because it allows the brand to focus on fine-tuning their brand messaging, while leaving the intricate manufacturing to the pros. 

“More cannabinoids and plant actives will enter the market”

Along with the trend of consumers becoming more educated, is their increased knowledge of other cannabinoids outside of just THC and CBD, and “plant actives” like terpenes, and even herbal ingredients like nootropics. 

For instance, recently cannabis products with heightened levels of minor cannabinoids like CBG and CBN have become popular for their unique effects and benefits. Especially for sleep, pain, and appetite management. 

To capitalize on this trend, established brands can partner with private label cannabis manufacturers to quickly, and effectively launch new product SKUs. In contrast, new brands can launch with this knowledge and the marketing and branding support to spread the word and raise awareness. 

“Infused pre-rolls and beverages will make a splash”

Since sales of infused pre-rolls have been going up steadily over the last year, 2023 is expected to be the “year of the infused pre-roll.” This also indicates a maturation among consumers, who are looking for specialized products that are more potent as tolerances rise, too. 

But beginners beware: manufacturing infused pre-rolls is no simple feat. It takes planning and precision to make sure that all the parts work together to make a smooth experience that doesn’t go out or side-burn. 

So, like we mentioned earlier, it can pay off to outsource infused pre-roll manufacturing to private label cannabis producers to ensure you launch with a product that consumers will come back for. 

“Consumers will want clean, safe, and sustainable weed more than ever”

Again, like trends in big industries like makeup and food, there’s a rising demand for clean and sustainable weed. So what’s at the top of the list as one of the cleanest and purest ways to consume? Solventless edibles, vape carts, and concentrates. 

Along with industry maturation, consumers are also becoming more aware of how the cannabis plant is grown, processed, and extracted, and are increasingly seeking products that help them avoid the harmful chemicals used for solvent-based goods. That means, looking towards a potential recession, cannabis operators should be considering how they can diversify their product collection with solventless options. 

Capitalize on sales with cannabis white labeling 

Now that you know more about the trends to target for product expansion or market entry – what’s the most cost-effective and speedy method to do so? More and more established brands, and start-ups are turning to California cannabis white label opportunities for both cost and time benefits. 

By finding a reputable cannabis co-manufacturer, you’ll gain the benefits of: 

  • Launching onto the market with a high-quality product from an experienced producer. 
  • Avoiding the lengthy and costly California cannabis license type application process. 
  • Gaining regulatory and compliance support from manufacturing, to transporting and distributing.

Even better? With white label and private label cannabis, marijuana selling licenses California-wise aren’t required. Explore white-label cannabis products as your fast pass onto California retail shelves with Orange County’s premier cannabis white-label manufacturer, My Green Network. 

At MyGN, it’s our mission to elevate the cannabis industry by inspiring its future green leaders and supporting growth among its current players. This includes using our state-of-the-art shared kitchens and making the best white-label and private-label cannabis in the state. 

Schedule a tour of our facility or a discovery call today! 

Live Rosin Gummies & Live Rosin Carts: How to Capitalize on the Trends!

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Live rosin… It’s what everyone is talking about! As consumers become more educated on all things cannabis, we’re beginning to see a shift towards clean weed and strain specific benefits. Both of which, live rosin can offer in what some say is the purest, most unrefined extract. 

So, what is the live rosin definition, what are the current live rosin prices, and how can you launch your own live rosin carts and live rosin gummies to join the trend? Keep reading for the answers to these questions, and more with our ultimate guide to cannabis live rosin! 

The Rosin Definition 

First things first – what’s the true definition of rosin? Rosin is a solventless cannabis concentrate that uses only minimal heat and pressure to extract the oil from trichomes found on cannabis plant material. Trichomes are the resinous glands that make cannabis flower “sticky icky” and contain the plant’s beneficial cannabinoids and terpenes that add to its effects. Think of the solventless process like squeezing a grape, where the juices flow. 

In comparison, other concentrates are extracted using solvent based methods with harmful chemicals like butane, propane, or ethanol. So, you can see just how rosin is on the side of the clean weed movement, using only natural sources (such as heat and pressure) to extract the plant’s precious compounds. 

Live Rosin vs Live Resin 

So, next up in our ultimate guide to live rosin – what exactly does live rosin mean, and what’s the difference between live rosin vs live resin? Let’s start with the “live” terminology. Live in rosin or resin refers to the plant material that’s extracted being fresh, and frozen at the time of extraction. 

If you’re new to the world of cannabis, for flower and most products, plants are harvested, then dried and cured. Drying and curing is a process that’s used to extract excess moisture from the plant, not only for the smoke ability but also for shelf stability and preservation. For “live” products, the plant material is frozen at the time of harvest, instead of dried and cured, which preserves the compounds at the peak of their freshness. 

The key difference is the fact that live rosin is solventless. Or uses ice water to extract the precious trichomes that contain the plant’s resinous oils. While live resin, always uses a volatile solvent-based (like butane, propane, or ethanol) extraction process. 

Cannabis Live Rosin in Today’s Market 

As we mentioned in the intro, consumers are increasingly becoming more educated about how cannabis products are made, and what exactly is inside. Coinciding with organic and clean trends in food, beauty, and household goods, consumers are increasingly seeking out solventless products – especially live rosin. 

In a recent consumer report, industry analytics not only point to a rise in concentrate use and sales but the fact that preferences are shifting towards live rosin goods. With 46% or respondents reporting live resin or rosin as their preferred concentrate. 

Even better for operators, or aspiring entrepreneurs, live rosin prices are some of the highest in the market, too. Ranging anywhere from $45 – $100/gram. From rising google search trends, to growing sales, the most popular rosin goods today include – 

  • Live rosin gummies
  • Live rosin cartridges
  • Live rosin concentrates
  • Live rosin infused pre-rolls and hash holes

So, how can you launch into one of the fastest growing cannabis product categories? Next, we’ll cover market entry opportunities to get your rosin on shelves, fast. 

How to Launch Live Rosin Gummies and Live Rosin Carts 

To launch live rosin gummies or live rosin carts onto the market today, you’ll need to – 

  1. Get licensed
  2. Secure the equipment and space for manufacturing and storage
  3. Source frozen bud for rosin
  4. Have the know how to extract high quality material
  5. Package, label and store within regulations
  6. Secure retailer sources 

But let us remind you – live rosin extraction for the cleanest, smoothest, and purest product is somewhat of an art form. From the quality and type of frozen bud for rosin you use to the cadence in processing, and the way its stored and packaged, all goes into a quality experience for the end-user. 

Which is why so many solventless or live rosin brands you see on the shelves today are outsourced to cannabis contract manufacturers with experience and expertise in the process. Through white label, private label, and shared manufacturing opportunities (we have the equipment; you use it!) cannabis brands are able to launch more quickly, and successfully. 

Outsourcing the manufacturing of your live rosin gummies or live rosin cartridges gives you the unique advantage of – 

  • Shifting attention and capital towards marketing your product launch or brand
  • Launching onto the market with a high-quality product that increases customer loyalty and retention
  • A network of retailers and distributors to tap into
  • Reduced risk from experienced compliance and regulatory requirements 

Of course, the caveat is – you have to find a live rosin manufacturer that can walk the walk, and talk the talk. So be sure to vet any potential contract cannabis manufacturers you entertain with the tips we compiled here! 

My Green Network – Your Cannabis Live Rosin Source 

If you’re in the California cannabis community, it’s likely you’ve experienced My Green Network’s live rosin or solventless goods – without even knowing! My Green Network is southern California’s premier Type-S licensed facility that offers cannabis white label, private label, and shared manufacturing opportunities. 

Located in, or already licensed in, California? Schedule a tour of our facility to get familiar with our live rosin capabilities in person. Already an established rosin brand out of state, or out of the country? Expand into the US’ biggest market with less start up costs, and without compromising quality – schedule a discovery call with our team to find out more! 

Stay up to date with our live rosin production, cannabis industry news, and more by connecting with My Green Network on LinkedIn now. 

 

What is Cannabis Co-Packing? Top Benefits to Know!

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Cannabis co-packing is on the rise. It’s a trend that’s helping current licensees expand their reach with product diversification and maintain steady, increasing sales. But for those not familiar with the trend, you might be wondering – what is the copacker meaning, and how are cannabis manufacturing companies supporting existing brands? 

Here, we’ll answer those question=s and more in our beginner’s guide to cannabis co-packing. Keep reading to learn more about the growing trend for increasing market share, and to learn how to put it to good use for your brand or operation. 

What is cannabis co-packing?

Cannabis co-packing is when one licensed company helps another (licensed or not) with equipment, production, packaging, or distribution of cannabis products. Of course, co-packing regulations vary from state to state, but here in California, cannabis co-packing can include all of the above and even the co packing and manufacturing of marijuana infused products. 

That means, as long as you find cannabis manufacturing companies that are licensed for the manufacturing, production and distribution of products, you can partner with them for your own branded product. The most common ways to co-pack marijuana infused products with cannabis manufacturing companies is through – 

  • White label cannabis products – Just like in other industries, white label marijuana edible manufacturers have a collection of products they produce that other companies can brand as their own. 
  • Private label cannabis products – Private label cannabis products are similar to white label cannabis manufacturing, however the brand can have a say in the formula, recipe or manufacturing. For instance, a marijuana edible manufacturer may make a standard solventless gummy that others can brand as a “white label”. If you wanted to make the solventless gummy, micro-dosed, extra-strength, or a seasonal or special flavor – you could make a “private level” version which gives you the benefit of customizing an already successful, and cost-effective product that has streamlined manufacturing for fast launching onto the shelves. 
  • Shared manufacturing – Shared manufacturing refers to partnering with a cannabis manufacturing company and using their equipment for the manufacturing of your brand’s individual products. 

Next, let’s get caught up with the most common types of marijuana infused products that cannabis manufacturing companies produce for cannabis co-packing. 

 
cannabis co packing

Co-packing marijuana infused products

The key to a successful cannabis co-packing relationship lies in a quality, high-selling marijuana infused product and its cost-effective manufacturing. That means if you’re considering partnering with a gummy manufacturer, California companies should be especially cautious about who they partner with, considering they’ll be entering a crowded market that requires quality products for sustainability and sales. 

So, how do you know who you’re partnering with is the real deal? Legitimate cannabis manufacturing companies will be able to offer samples, and show you their manufacturing processes firsthand. Even pass along references from prior partners or introduce you to others who have used their services or equipment. 

Now that you know more about what to look for in a cannabis manufacturing company partner, here are some of the most popular products that cannabis co-packing is helping to produce. 

  • Solventless edibles and vape carts – The clean weed movement is gaining momentum as are the demand for solventless edibles and solventless vape carts. Solventless goods reference extracts from the plant without the use of “solvents” like ethanol, butane, or propane. Instead, natural methods like heat, pressure, or ice, are used to agitate, isolate, and extract the plant’s precious oils for consumption. 
  • Specialty edibles – As edibles continue to rise in popularity among consumers, so does the demand for specialty goods. Such as gluten-free, low-sugar, or vegan options, and even specialty dosage options like microdosed, rapid onset, or extra strengths, or 1:1 specific ratios for medicinal use. 
  • Advanced consumption methods – From suppositories to oral sprays, patches, and lozenges, the number of cannabis consumption methods is continually evolving. Meaning, it’s crucial to choose a cannabis manufacturing company that has the bandwidth, space, technology, and know-how to produce advanced consumption methods as they increase in popularity. 
  • Infused pre-rolls – Pre-rolls and infused pre-rolls are another product category quickly gaining market share, that cannabis co-packing can easily help you join. 

Really, the sky’s the limit when finding a quality and reputable cannabis manufacturing company to help you expand your product line, and brand’s market share. 

gummy manufacturer california

Cannabis manufacturing companies for co-packing 

Cannabis manufacturing companies offer emerging, and established brands a variety of benefits, including: 

  • Expertise on manufacturing marijuana infused products.
  • Expertise on the packaging, labeling, and compliance of distributing marijuana infused products. 
  • The ability to focus on building your brand vs manufacturing. 
  • The ability to save on overhead costs, to increase your brand’s bottom line. 

In the cannabis industry, where there are so many brands to choose from, messaging and reaching target audiences are key. Which gives those who use cannabis manufacturing companies an edge by freeing up budget space for educating the consumer versus manufacturing a product they may never be exposed to otherwise. 

My Green Network: The premier cannabis co-packing choice 

My Green Network was established in 2021 and has quickly become southern California’s premier cannabis manufacturing company. Our state-of-the art facility is home to some of the most cutting edge marijuana edible manufacturing equipment, in addition to processing and extracting equipment for a wide range of capabilities. 

We specialize in manufacturing – 

  • Marijuana infused products, like edibles, oral sprays, tinctures, etc. 
  • Flower products, like pre-rolls, and infused pre-rolls. 
  • Solventless products, like solventless vape carts, solventless edibles, etc. 

So, how can you get started? Simply schedule a tour of our facility or a discovery call with our team now! Get in touch with My Green Network here. 

Starting an Edibles Business – Top Tips for Compliance Success

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In our first edition of How to Start an Edibles Business, you learned all about the basic building blocks it takes to get started. But that was just the beginning. As you begin to move forward with starting an edibles business, you’ll soon realize that the complex world of DCC regulations (Department of Cannabis Control) is a whole other ballgame. 

Simply put, California cannabis compliance poses quite a learning curve for aspiring cannapreneurs who have little to no experience in the industry. Unfortunately, imposing even more barriers to the market for those without the resources to successfully navigate the lengthy list of state requirements. 

To help, here we’ll simplify the most important aspects of starting an edibles business legally and in compliance with California requirements specifically. So, keep reading for our second edition of our How to Start an Edibles Business series – all about California cannabis compliance.  

How to Start an Edibles Business – Compliance Edition 

Outside of learning how to formulate recipes and build a business plan, starting an edibles business also requires knowing how to legally operate. In cannabis, it’s not just everyday business regulations you’ll need to adhere to but also those of the DCC. To get you started, here are the five most important factors to consider when setting up your future business. 

#1 – Licensing 

In California, getting a license is the first step to starting an edibles business that is compliant. The state requires you to get a Type N, Type 6, or Type 7 manufacturing license if you want to make edibles in your own facility. However, California also offers a Type S license that allows you to manufacture edibles in a primary Type S licensed facility. 

What’s the difference? Type S licensing has a much faster approval process and costs far less, especially when accounting for start-up location costs. But licensing isn’t the only way to legally sell edibles in compliance with DCC regulations. You can also explore white-label and private label opportunities, where your business won’t require a license but the contract cannabis manufacturing partner you choose will. 

#2 – Location Matters 

Speaking of location, to be fully compliant, you’ll need to understand and follow not only DCC regulations but those of local jurisdictions, too. This will require finding out the local laws and regulations of the city you plan to set up shop in. 

In fact, it’s best to know this before you start scouting locations to make sure that the building you choose is properly zoned for cannabis manufacturing. This is another perk of starting an edibles business with a cannabis contract manufacturing partner or a Type S facility where the primary license holder will have already done so. 

#3 – Compliance SOPs 

From security to storage and everything in between, each step of the cannabis manufacturing process is highly regulated and monitored. One slip-up during an inspection or through monitoring, can put your business at risk for violations, potential fines, and even license suspension. That means you’ll need to include the requirements for California cannabis compliance in your working SOPs and stay in tune with any changes to make revisions when they arise. 

Because regulations change so frequently, this often requires the help of an in-house hire (e.g. compliance manager) devoted to the task, or the hiring of outside help—two costs to consider when starting an edibles business and deciding which route is best for you. 

#4 – METRC

METRC or Marijuana Enforcement Tracking Reporting and Compliance, is the universal system that’s used to track cannabis from seed to sale to prevent loss and uphold community safety. To do so, the system tracks everything from the base oils you use for infusion to the finished product, transport, and sales. 

When starting an edibles business, you’ll need to become well-versed in METRC or, again, partner with a contract cannabis manufacturing partner, or Type S facility, that is. 

#5 – Required testing 

Speaking of safety, it’s no surprise that there are just as many requirements for the testing of cannabis edibles to ensure they’re safe to consume. To hit store shelves, DCC regulations require that all cannabis products are tested for – 

  • Cannabinoids 
  • Residual solvents and processing chemicals
  • Residual pesticides
  • Heavy metals
  • Microbial impurities
  • Mycotoxins
  • Moisture content and water activity

The lab must also be ISO-accredited and follow the rules set by California’s cannabis compliance requirements. To further ensure compliance, both you and the lab you choose should be well-versed in how to collect samples from batches for testing to avoid any issues that could raise red flags with regulators. 

#6 – Packaging and labeling 

While we touched upon the basics in our first edition of the How to Start an Edibles Business series, we didn’t get into the full scope of requirements for the actual content. In addition to what you learned about the type of packaging to be used (child-resistant, resealable, etc.), you’ll also need to get a process down for what you need to include on the label. That includes over 20 different subjects like ingredients, net weight, and usage warnings, in addition to requirements like font point size and weight. 

Rather than listing each one individually here, we’ve created a comprehensive guide for tracking edibles’ packaging and labeling requirements in an all-in-one checklist.

Maintaining California Cannabis Compliance – Final Tips

If there’s one last tip we can leave you with for starting an edibles business that maintains compliance, it’s this: plan to regularly audit your internal processes for the utmost success. Or, seriously consider partnering with a third-party manufacturer to ensure that success. Even though starting an edibles business can result in profitable results, doing so without risk management and as cost-effectively as possible can make success that much more difficult to achieve. 

My Green Network was established to support aspiring cannapreneurs with a more seamless and successful market entry into the ever-expanding cannabis industry. So, continue learning how to start an edibles business in California by becoming more familiar with our Type-S shared-use facility or our white label and private label opportunities.

Visit the MyGN website to schedule a tour or check out our Green Leaders, who have found their own success through edibles, pre-rolls, and a variety of manufactured cannabis goods.

 

What’s Right For You? Private Label Cannabis vs White Label: The Top Benefits

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Across the retail and product industries, white-label and private-label goods are common practices. In other words, one manufacturer creates a commodity (think food, toiletries, etc.), and a variety of brands label it as their own. 

So, if you’ve ever come across an “off-brand” item that you think tastes or works just the same as the original, it’s likely you’re right. As the cannabis industry matures, so do the practices it borrows from other successful markets, including the use of private label and white label manufacturing, as we just described. 

White label cannabis and private label cannabis manufacturing are now on the rise in the most mature cannabis industries, including California. Why? Because it not only offers consumers consistent, quality products but also allows current licensees to expand their product portfolios, non-cannabis brands to capitalize on market growth, and aspiring cannapreneurs to get their start that much more seamlessly. 

If you fall into any of these categories or have an out-of-state or out-of-country cannabis brand you’d like to expand, white label and private label opportunities are ideal for entry into the California market. So, which is right for you? Keep reading to learn more about white label cannabis and private label cannabis manufacturing and the benefits of both.

What is white label cannabis? 

White label cannabis manufacturing is exactly the practice we described in our introduction. For cannabis, it means one licensed manufacturer manufactures a portfolio of cannabis product types that can be individually branded. The most unique part of cannabis white labeling is that the brand does not own a cannabis license. 

The main disadvantage of white label cannabis is that you’ll have no control over the formulation or production of the product. However, for some entrepreneurs, this could also be an advantage. Especially when you’ve tested the white-label product, know its quality, and can take the stress and efforts of product manufacturing off your plate. 

In fact, even current manufacturers and licensees are seeking out white label producers to manufacture new product lines that align with their quality standards because they don’t necessarily have the expertise or experience in manufacturing themselves. For example, cultivators white-labeling vape carts, or concentrate brands white-labeling edibles. 

Another disadvantage associated with certain white-label cannabis manufacturers is a limit on product types. i.e., some might specialize in white-label cannabis edibles but can’t produce vape carts, concentrates, or pre-rolls. So, if you want to keep growing your brand, it’s best to find a white-label cannabis manufacturer like My Green Network that can offer a wide range of products. 

What is private label cannabis? 

 
Now let’s talk about private label cannabis. Unlike white labeling, private labeling allows brands to take part in the formulation of their products. This means the product they produce is unique to their brand. Unlike white label products, where the only thing that differs is the branding and not the formula. 
 
Taking this route gives you just as many options, like private-label edibles, concentrates, vape carts, topicals, pre-rolls, etc. It just gives you the advantage of having more control over the end-product. Similar to white labeling, a benefit of private labeling is starting with a quality base formula that’s already established in terms of ingredients, recipes, and manufacturing processes. This helps reduce the time and money spent on these necessary steps for launching new products.
 
Last but certainly not least, private label cannabis manufacturing gives brands a way to stand out from the competition on the shelves by adding their own unique twist to common goods.  
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Benefits of Private Label Cannabis and White Label Cannabis

Unlike food or toiletries, recreational cannabis goods aren’t a necessity, they’re a luxury for most. Even more, the consumer community is high on culture and connection and more closely connected to brands and experiences than most. Finally, we’d be remiss without mentioning – there are a plethora of options for each product category, making brand loyalty that much more crucial.  

So, to make it in the industry, the branding and quality of your product have to be on point. After one bad experience, that customer likely won’t be back, and without proper brand awareness and messaging, how will they even know to choose your brand over others? 

This is where the major benefits of white-label cannabis and private-label cannabis come into play. 

  1. White label or private label opportunities give entrepreneurs the time and costs saved to devote towards launching their brand successfully versus focusing on the manufacturing of the product. 
  2. Choosing a reputable private label and white label cannabis manufacturer allows you to put a quality product on the shelf, from the start. Helping brands avoid the inevitable bumps in the road that come with entering a new market for the first time, therefore increasing brand loyalty. 
  3. Speaking of reputable white label and private label cannabis manufacturers, another major benefit they can provide specifically is a direct route to retail or delivery services. Further supporting a new brand’s ability to get onto shelves, and in front of consumers for purchase. 
  4. As for existing cannabis brands or non-cannabis brands, these reputable manufacturers also give entrepreneurs the ability to maintain their level of quality or standards across various products. For example, a high-end candy company can replicate their luxury status with an equally high-end edible. Or, cultivators can equally match their top-shelf flower, with a top-shelf solventless vape cart. 

MyGN: The Premier White Label and Private Label Manufacturer

As you can imagine, in every industry, there are bound to be differences from one white-label cannabis manufacturer to the next. There are those who prioritize quantity over quality, and there are those who don’t. There are those with the equipment, facility, and capacity to keep up with supply and demand, and there are those who don’t. 

So, in addition to learning which might be right for you white label cannabis or private label cannabis—you’ve also learned the importance of choosing the right manufacturer for the complex industry. 

But don’t stop here! Continue your exploration of white-label or private-label opportunities. Schedule a tour of the My Green Network facility in Orange County or learn more from anywhere with a discovery call today. 

 

White Label Cannabis Products – The Top 6 Ways to Spot A Quality Partner

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Launching a new cannabis product is no joke in today’s industry. But there’s no reason to be afraid of the competition. Even though there’s a growing number of cannabis brands in California, there’s an equally growing amount of consumers (tourists and visitors included!). 

As consumer demand continues to rise in the Golden State, so will the demand for high-quality brands that offer more than just a top-shelf product but a brand they can connect to. With the right cannabis white label California partner, this could be you. 

If you’re considering a career switch, a life shift, or searching for ways to ignite your entrepreneurial fire, white label cannabis products could be your way to change. So keep reading to learn more about how to navigate the complex market and launch your white label cannabis brand the most successfully

 

White Label Cannabis California Partners: 6 Must-Haves

To ensure your launch isn’t a flop or a costly mistake, here are the top six things to look for when selecting a cannabis white-label California manufacturer. 

#1 – Capacity 

One thing that can quickly lose white-label pre-roll or white-label cannabis edible customers is not having a consistent stock. As soon as your white label cannabis product is out, they’ll just buy another and might not ever come back for that return purchase. In an industry with so many options, brand loyalty is important, so make sure your white-label cannabis California partner can keep up with your sales plans and schedule. 

#2 – Capabilities 

Along with capacity, there are capabilities that will differ from one THC white label manufacturer to another. For instance, do they offer solventless products, an increasing category in sales? Do they offer a wide range of white-label cannabis products to allow your brand to scale and diversify over time? Do they have state-of-the-art equipment that efficiently produces consistent quality and dosage? 

#3 – Support 

One of the biggest benefits of partnering with a contract manufacturer to produce popular goods like white-label pre-rolls or white-label cannabis edibles is the time you’ll get back as a business owner to plan and strategize your product’s launch. The time that’s going to be necessary in the somewhat cutthroat industry of purchasing and sales among California retailers and delivery services. 

That means one thing to look for in a potential cannabis white label California partner is additional support for sales and branding. Even though you will still have to put in effort to launch your brand, simply having it on any shelves will get you started and give you credibility to sell others. Other benefits would include help with labeling or packaging to make sure your brand follows all of the state’s complex regulations. 

#4 – Expertise 

Expertise doesn’t just come in the form of capabilities or industry connections, it also comes with the caliber of the facility and staff. Technically, anyone can set up shop with a few pieces of equipment and manufacture white label cannabis products. But you don’t want just any product to go to sale in this market. You’ll want the best product possible to grow a returning customer base. 

So, learn everything you can about your potential cannabis white-label California partner’s legal manufacturing experience, from prior professional experience to equipment types or even SOPs for regularly maintaining critical equipment for production. 

#5 – Compliance 

Cannabis is a highly regulated market, which means your new white-label cannabis brand can’t afford to make any mistakes with fines reaching up to $128 million. So, you’ll want your THC white label manufacturer to know about more than just packaging and labeling rules. They should also know about all the requirements the product must meet as it goes through METRC. 

METRC, which stands for Marijuana Enforcement Tracking Reporting and Compliance System, is in charge of tracking and tracing efforts of products throughout their journey in the market. Any problem along the way with storage, waste, etc., can cause production delays, which can hurt your brand’s ability to keep loyal customers coming back. 

#6 -Experience 

Everyone can talk the talk, but can your white-label cannabis California partner walk the walk? Before you sign any contracts or move forward with a THC white label manufacturer, be sure you ask to see their work or speak with other brands they’ve produced for. 

white label cannabis products

The Bottom Line: White Label Cannabis Products

All in all, white-label cannabis products are a simple and seamless route into the California cannabis market when done correctly. The last thing any new cannapreneur wants is to enter with a less-than-quality product and not just be back to square one, but with a tarnished reputation to go along with it. 

So, as recession and layoff concerns rise, if you’re all in on becoming the next best thing in the cannabis industry, consider My Green Network as your trusted cannabis white-label California manufacturer. We helped launch over 20 brands in one year, as well as supply private label and white label manufacturing services to some of the biggest brand names for product diversification purposes.  

Go on and bring this checklist to a tour of our facility, and we’ll show you how we check off all of the boxes as the premier cannabis white-label California producer. Learn more and send us a message to schedule now. 

 

Starting an Edibles Business – The Top Tips & Step by Step Guide

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how to start an edibles business

Let’s be honest. We’ve all had high dreams about Willy Wonka-like confections that we’d love to try ourselves. Or, now that edibles are legal, wish an edibles manufacturer would make. In 2023, the chance of that dream becoming a reality for everyday consumers, professionals, and cannabis admirers, is greater than ever, especially in California. 

California is one of the most established, and advanced US cannabis markets, that offers unique market entry opportunities through specialized licensing. That means starting an edibles business in the state can take not only less time but also less capital. 

Ready to put your money where your mouth is and eat up the chance to start an edible company? Then you’re in the right place! Keep reading for our first edition in our series on how to start an edibles business in California in the simplest and most seamless way possible.

how to start an edibles business in california

Starting an Edibles Business – Step by Step

Let’s waste no time and get right into our step-by-step guide on starting an edibles business in California. 

#1 – Research markets

Researching the market you’re about to enter is critical for any new product or business, but even more so with cannabis due to its fast-paced nature. For instance, in the past two years, we’ve seen a trend toward an increase in solventless cannabis goods. In addition, consumer preferences are trending toward consumables that don’t need to be inhaled because of health concerns or other problems. 

For edibles specifically, vegan, gluten-free, and specialty goods, like fast-acting effects, are just on the cusp of rising in sales and should all be considered when you’re learning how to start an edibles business, especially in a health-conscious market like California. 

#2 – Create a business, funding, and licensing plan 

The next step is similar to starting any other type of business, outside of having to become licensed to manufacture and sell edibles. To learn more about what you’ll need in a business plan and for funding and licensing to start an edible company, check out our in-depth guide here. 

As for funding, it’s important to note that because cannabis is still classified as a Schedule I drug federally, not all traditional lending options will be available. Luckily, as the industry has legitimized itself over the last decade, there are now more available loans and funding sources for starting a cannabusiness than ever before. 

In regards to licensing, California is unique in offering a Type-S license that allows for contract cannabis manufacturing or shared manufacturing opportunities. Another streamlined market entry point is cannabis white-label or private-label goods, which has its benefits for new cannapreneurs, too. 

#3 – Selecting ingredients

When you’re starting an edibles business, it’s likely that you have one, or a small collection of products, in mind based on your market research and business plan. The next step in making that a reality is selecting the ingredients that will best support that unique cannabis edible. 

For example, is the goal of your business to make clean, organic gummies with locally-sourced California ingredients? Then you’ll need to find suppliers and research which ones are most cost-effective for your forecasted financials.

#4 – Formulating recipes and manufacturing

Now’s the fun part! Starting an edible company will require a lengthy R&D process that tests recipes for flavor, texture, dosage, and overall quality. In this process, you’ll seek out and purchase equipment and supplies while troubleshooting all the unique quirks in manufacturing to ensure the initial recipe is all smoothed out before heading to mass production. 

#5 – Packaging and labeling 

If you think it’s even more fun and games when you’re done manufacturing, you’d be wrong. Not only are there strict rules for getting a license and making edibles, but the packaging of the products is just as scrutinized. Here’s just a glimpse at some of the state’s Department of Cannabis Control (DCC) requirements, which we’ll go into more in-depth in the second part of our starting an edible company series – 

Cannabis packaging must be – 

  • Child-resistant
  • Tamper-evident
  • Resealable (if more than one serving)
  • Opaque (if an edible cannabis product)

For labeling, there’s an even longer list of requirements that must all be adhered to before going to sale. Back to thinking about what kind of license will work best for your business: an experienced cannabis contract manufacturer can help with compliance in a way that saves time and effort and keeps your business from losing money because of mistakes. 

#6 – Selling 

The last step in starting an edibles company is selling the product you’ve worked so hard to manufacture. Of course, this is a step that’s easier said than done. Keep in mind that it’ll take a significant amount of legwork to contact retailers and purchasers to pitch and sell your products. This point highlights yet another benefit of partnering with a cannabis contract manufacturer, who often has ties or connections to local retail storefronts. 

How to Vet Potential Cannabis Manufacturers in California

Cannabis enthusiasts are naturally creative, which is exactly why we need more of their minds in the growing edibles market. Even more, just as other retail industries are seeing trends towards consumers “shopping small” and supporting small businesses, the same goes for cannabis consumers. So, will you be the next start-up or budding cannapreneur that California is eager to support? 

My Green Network helps make those creative dreams come true by supporting entrepreneurs who are starting an edible company. We’ve helped over 20 brands launch successfully into California’s market and are just getting started. Now that you know the basics of how to start an edibles business in California, take the next step by contacting our team for a facility tour or discovery call. 

Come meet our team of edibles experts and explore our membership and licensing types. Learn more here, and stay tuned for more in our series on how to start an edibles business. Next topic? Compliance!

California White Labeling: The Top 3 Products to Launch in 2023!

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In the California cannabis industry, there are trends among cultivators, manufacturers, and consumers. From outdoor and organically grown, to solventless, to product types, there’s seemingly something “new” to pivot towards, more often than in most industries. For operators looking to maximize their business’ bottom line, it’s essential to be aware of these trends to get ahead of the increasing pool of competitors. 

Looking towards 2023, the biggest trends to watch for those looking to survive the market are the lowering of flower prices and increased consumer demand for varying products. Of course, after years of hard work and millions of dollars invested in your already licensed operation, or if you’re starting out – you might be wondering, “How can I most cost-effectively take advantage of what’s ahead?” 

Partnering with cannabis manufacturers in California to launch private-label cannabis or white-label cannabis is another trend that’s growing in popularity among established, and ‌emerging brands. Why? Because without going through the traditional, strenuous licensing and start-up processes, you can have your brand’s white-label cannabis product on retail shelves before you know it. 

So, to help your business and profits grow, we’ve put together the ultimate guide to the top four white-label cannabis and private-label cannabis consumables to consider producing in the coming year. Keep reading to learn all about California white labeling and how you can take advantage of its major benefits.

 

The Top 3 White Label Cannabis Products to Launch

As consumer tastes change, so should the products you think about putting on the market in California. So, let’s take a look at the four fastest-growing product categories available for white-label cannabis manufacturing. 

White Label Concentrates

Another consumer trend is the desire for potency, which concentrates deliver. Solventless and solvent-based concentrates like live resin, live rosin, badder, and budder can contain THC with percentages in the 90% range, more than three times the strength of most flower. As consumers have become more familiar with dabbing, and concentrate consumption, sales have grown by over 40% for the product category. 

Even better, concentrate prices are on the rise, with an average 7.3% increase for a gram from 2019 to 2020. It’s also important to note that consumers are seeking solventless concentrates (e.g., ice water hash and live rosin) and solventless vapes, specifically, as health concerns over non-solventless vape carts grow, too. 

White Label Edibles 

Again, as consumers shift towards ‘smokeless’ or healthier ways to consume, white-label edibles are another growing product category to consider. Recently, the edibles product category, led by gummies and chocolates, reported a 20.4% YOY growth in sales, more than 2% more than the total market share altogether. 

Cannabis manufacturers in California with proven skills and abilities can help brands meet rising consumer demand for high-quality edibles faster than traditional routes. 

White Label Pre-Rolls

In addition to potency and healthier ways to consume, consumers are also showing their love for convenience through the growth of white-label pre-rolls. In fact, infused pre-rolls deliver on two of these preferences with the added infusion of cannabis oil, which increases flower potency from 15–30% up to 40–50%. 

The pre-roll category has also experienced recent growth, with a 38.9% YOY increase from 2020. Of course, since pre-roll manufacturing is the newest of them all, it’s crucial to vet a white-label manufacturer’s ability to produce quality, smooth smoking, and flavorful products. As you can lose repeat customers quickly on pre-rolls that sideburn or canoe, extinguish completely, or are clearly made with shake or trim. 

Last but not least, as reported by Forbes, a recent survey shows cannabis consumers are also more focused on price in light of rising costs and inflation. Meaning, it pays for brands to explore alternative product production methods like cannabis white labeling, which reduces the amount of overhead and startup costs that new brands would typically have to markup prices to make up for.3

How to Vet Potential Cannabis Manufacturers in California

Of course, if you do go the white-label cannabis route, there are a few things you should keep in mind when selecting which cannabis manufacturer in California to partner with. To help, here is a list of frequently asked questions we hear from prospective brands in regard to My Green Network’s white-label cannabis capabilities: 

  1. Do you perform packaging?
  2. Do you have a design/branding team
  3. What is your distribution and retail footprint?
  4. What is the lead time to produce? 
  5. How long is your queue? 
  6. Have you made this product before? 
  7. Can we watch you make the product?

For the utmost success in launching a California white labeling collection, be sure your cannabis manufacturer in California has the experience, retail connections, and compliance expertise to avoid any potential issues that could affect the sale of your product. 

Overall, white-label cannabis market entry lets brands put more time, money, and effort into the successful launch of their product, while manufacturers simplify the complicated work that goes into making a top-quality product. 

California White Labeling for Cannabis Trends 

If you’ve perused the California shelves recently and wondered, “How did that brand grow so quickly?” The answer could just be California white labeling. One of the biggest benefits of white-label cannabis manufacturing, beyond its cost savings, is the fact that consumers are most often none the wiser. 

With your brand’s label on the outside and high-quality cannabis on the inside, brands can now expand into different product categories without hurting their reputation or credibility and reach a wider audience of consumers. 

Interested in becoming the next brand to take advantage of California white labeling or private label cannabis business growth opportunities? Schedule a tour at My Green Network, the premier cannabis manufacturer in California, which offers unique market entry points for out-of-state, out-of-country, in-state, established, or new cannabis entrepreneurs. 

Learn more about our facility and offerings, or get in touch with our team now! 

 

Can You White Label Cannabis? Your Ultimate Guide & Top FAQs!

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white label cannabis

The cannabis industry as we know it today is still in its early stages. Even though recreational or medical use is legal in the majority of states, the industry is ever-evolving and expanding. That includes increased market entry points through long-established practices like white labeling. 

White-label weed products are the latest trend among manufacturers, current licensees, and aspiring entrepreneurs who want in on the cash king, which is cannabis. Especially since the total US market is expected to reach $27.7 billion this year alone. 

So if you’re just now considering white label vs. licensing to launch your cannabis brand, it’s likely you have a list of questions to be answered. That’s why we’ve put together the ultimate guide to the most common cannabis white label FAQs. Keep reading to learn more and for help finding a THC white label manufacturer in California to get started. 

 

private label opportunities cannabis

Common FAQs about Cannabis White Label California Edition

As the largest cannabis industry in the US, it’s no surprise that California is booming in consumer sales and business. If you’re interested in getting your brand on the shelves of California dispensaries and taking a share of these sales, check out these FAQs about white-label weed products as a first step.

Can you white-label cannabis? 

Yes. Just like in the grocery, health, and beauty spaces, white label cannabis manufacturers exist to produce white label weed products that can be branded by others. That means gummies, pre-rolls, concentrates, oils, and more, may be manufactured by one producer and labeled as a variety of brands. 

What does “white-label” cannabis mean? 

By definition, white label cannabis refers to a product that’s made by a manufacturer that multiple brands can brand as their own. White-label weed products give brands the opportunity to forego the costs of licensing, setting up facilities, and manufacturing a product, which can exceed a million dollars for some. Not to mention, this process often takes over a year instead of less than a year with the cannabis white label route. 

Is white-labeling legal? 

Yes. As long as the manufacturer that is producing the white label weed products is licensed to do so, white-labeling cannabis is legal in California. Of course, exact laws and regulations do vary by state, so be sure to research all of the production and sale regulations before moving forward with cannabis white labeling in other regions. 

What is the difference between a white label and a private label? 

In conversations about cannabis white labeling, you’ll also come across the term “private label.” Private label opportunities, cannabis-wise, allow a brand to partner with a THC white label manufacturer to produce its own unique product. For instance, if you brand cannabis white label gummies with a manufacturer, you’ll only be able to choose from their catalog of white label weed gummies. 

In comparison, if you decide to private label a product, you’ll have a say in its formulation, flavors, appearance, etc. This gives brands the opportunity to differ from competitors or put their own individual twist on a popular consumption method. 

Is white labeling profitable? 

Yes. In fact, because white labeling has lower start-up costs, it can be more profitable and faster than traditional licensing methods. Even more, this frees up time and capital to allow brands to focus on the launch and marketing of their products. It also helps to partner with a THC white-label manufacturer that has retail sales connections or support to increase early profits.

Do brands matter in cannabis? 

If you’re considering cannabis white labeling, you might also be wondering: Do brands really matter in cannabis or to cannabis consumers? The short answer is yes. With so many options for similar consumption methods (think pre-rolls, gummies, chocolates, etc.), it pays for brands to stand out from the crowd. 

As we just said, your team can do more to build your brand and plan for its launch and long-term success by taking advantage of cannabis white label opportunities. 

What are the benefits of white labeling? 

Outside of getting on the shelves faster, and having more time and money to establish your brand, there are other benefits of cannabis white labeling to considering, including – 

  • THC white label manufacturers reduce the stress, time, and costs associated with maintaining equipment and running operations.  
  • THC white label manufacturers control and maintain compliance, which is highly complex for cannabis products specifically. 
  • THC white label manufacturers can supply you access to high-quality material, equipment and expertise, that might otherwise cost a pretty penny to get your hands on as a startup brand. 

White-label vs. licensing: what’s the difference? 

The biggest difference between white label vs. licensing is an obvious one. There’s no license for one, and there’s a long, intensive application process for the other. Traditional licensing for infused products in California, and other states, typically includes a long list of requirements like past financials, business plans, facility drawings, etc. Not to mention, licensing won’t just require an initial application fee, but once an application is approved, additional licensing fees which range from $1,000 – $75,000 alone for manufacturing licenses. 

 

cannabis kitchen

Where to Find a THC White-Label Manufacturer

With the information you’ve gained today, you’re well equipped to start your white-label weed brand development. The only question left is: where can you find a THC white label manufacturer near you? 

In California, My Green Network (MGN) is the premier provider of private label opportunities cannabis-edition and white label manufacturing. We’ve helped launch over 20 brands this year alone, all with a wide variety of experience and backgrounds. From current licensees to former professionals, consumers with a dream, and budding entrepreneurs, we offer top-shelf white-label weed products to help every brand succeed! 

Learn more about MGN, business growth opportunities, and more by scheduling a discovery call with our team or a tour of our facility. Or, check out our full collection of educational guides and resources to start building your cannabis business now! 

 

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