Behind the Scenes of a Celebrity Weed Brand: MyGN x Tyson 2.0

With the recent popularity of Wonka and the forever wonder of Charlie and the Chocolate Factory, it’s no wonder so many cannabis consumers are interested in what goes on behind the scenes when making an edible. What’s even more interesting? Manufacturing edibles for celebrities themselves and their iconic celebrity weed brands. 

In 2023, MyGN was fortunate enough to team up with the Tyson 2.0 team to launch Mike Tyson’s signature and solventless Mike Bites gummies in California markets. Mike Bites was such a success that we launched another product, Mike’s personal choice for knocking out at night—none other than Night Bites, a specially crafted gummy infused with the sedating CBN. 

Ready to hear how the MyGN x Tyson 2.0 collab has been a knockout success? And more about the Tyson 2.0 products available on California shelves today? Let’s get into all the details of how a celebrity weed brand, like Tyson 2.0, comes to life before hitting the shelves at stores.

Who is Tyson 2.0?

You might think that when celebrities have a weed brand, their team simply slaps their name on the outside of any ol’ package or product. For some celebrities, that’s true. For others, like Mike Tyson and the Tyson 2.0 brand, this couldn’t be further from the truth. 

For Mike, it’s personal, with him saying it best, “Cannabis has always played an important role in my life. Cannabis has changed me for the good both mentally and physically, and I want to share that gift with others who are also seeking relief.”

From carefully selecting flavors (and colors!) to perfecting the sugar coating on every piece, and even sourcing premium solventless hash for the infusion, the Tyson 2.0 collection is anything but ordinary and offers a balance of premium and affordable for the masses to enjoy. 

To achieve Tyson 2.0’s mission to produce “innovative, high-quality cannabis products known for purity, precision, and wide accessibility,” the brand is tasked with partnering with premier manufacturers from state to state. For California, this is where My Green Network enters the conversation. 

Who is MyGN?

My Green Network (MyGN) is a premier cannabis manufacturing facility and shared cannabis kitchen space in Orange County. It produces some of the biggest brands in California (just look for the Manufactured by MyGN label on your next buy!) and is home to a variety of members who manufacture their unique infused products.

Started by a group of childhood friends turned attorneys with a passion for the industry, MyGN’s goal is to revolutionize the way California cannabis brands produce high-quality goods and to maintain affordable, premium products for the state’s sizable and expanding consumer base. For non-celebrities, MyGN also serves as a launching pad for start-ups and those who are interested in making their cannapreneur dreams come true. 

When partnering with MyGN, brands like Tyson 2.0 have the opportunity to use state-of-the-art equipment, tap into California’s finest ingredients, and get the expertise of staff and partners (including chefs with extensive Michelin experience). So, what went into the process of making Mike Bites and Night Bites a knockout success? 

Let’s get into the play-by-play next. 

Behind the Scenes: The Making of Premium Solventless Gummies

For celebrity weed brands and non-celebrities alike, MyGN’s process for developing and manufacturing is the same. Here’s a breakdown of each step and the care that goes into every stage of the process. 

  • Source the material for solventless infusion:  Distillate gummies are far simpler to make, hence their commonality on the market today. For solventless gummies, MyGN carefully selects flower material that’s cultivated specifically for ice water hash production and live rosin extraction. 
  • Live rosin oil: Using just pressure and varying temperatures, MyGN’s advanced solventless lab is equipped with the highest quality equipment to extract the pure and precious compounds found in the cannabis plant, namely the tasty trichomes. In doing so, MyGN has mastered the techniques to get just the right consistency and texture of the precious trichomes for edible infusion. 
  • Research and develop recipes with brands: Here’s where the magic of each brand comes into play in private label manufacturing, and when research is completed on shapes with varying molds, flavors are selected, and even color is fine-tuned. 
  • Manufacturing execution: Once the R&D batches have been completed and the formulations are perfected, MyGN executes the manufacturing and accurate dosage of the gummies, or edibles.
  • Sales and distribution support: In the facility, gummies are then packaged, labeled, and prepared for sale, while MyGN’s team offers distribution and sales support, like hosting educational buyer’s days with Mike Tyson, himself! 

For Tyson 2.0, the end result of the MyGN manufacturing process was the solventless Mike Bites gummies and the recently launched Night Bites. To finish, and before you try them yourself, let’s dive deep into what makes each of these products unique.

Introducing Mike Bites and Night Bites 

As we mentioned, the Tyson 2.0 group isn’t the type to slap their name on any ol’ package of gummies and were hands-on every step of the way in crafting the perfect bite (pun intended!). Every gummy is made with a custom ear shaped mold as a nod to Tyson’s most iconic fight, with the literal bite taken right out of it, too. When it comes to flavor, the Tyson 2.0 team selected the following for their light and refreshing fruitiness – 

  • Blueberry
  • Green Apple
  • Mango
  • Watermelon

But the outer sugar coating and the texture and consistency of the gummy are where the team spent most of their time, making sure Mike Bites and Night Bites truly stand out. Rather than a tacky texture with a gritty sugar coating, the Tyson and MyGN teams paid close attention to formulating the recipe to offer consumers a soft (dare we say, fleshy?) gummy bite with a smoother no-melt sugar coating for its outer layer. 

Last but not least, the THC infused Mike Bites are now available as Night Bites – with a special infusion of the minor cannabinoid CBN. CBN is trending as weed’s own melatonin and proving to have sedative and sleepy effects, just right to knock out some zzzzz. 

MyGN x Tyson 2.0: More to Come 

For both Tyson 2.0 and My Green Network, the launch of Mike Bites and Night Bites is only the beginning. There are more products in the pipeline for 2024 so stay tuned for more celebrity weed brand manufacturing and even more Tyson 2.0 products to hit the shelves!

Interested in stocking Mike Bites or Night Bites in California? Get in touch! 

Interested in trying Mike Bites or Night Bites yourself? Find them near you! 

Interested in manufacturing like Mike and the Tyson team? Partner with MyGN!