In the California cannabis industry, there are trends among cultivators, manufacturers, and consumers. From outdoor and organically grown, to solventless, to product types, there’s seemingly something “new” to pivot towards, more often than in most industries. For operators looking to maximize their business’ bottom line, it’s essential to be aware of these trends to get ahead of the increasing pool of competitors.
Looking towards 2023, the biggest trends to watch for those looking to survive the market are the lowering of flower prices and increased consumer demand for varying products. Of course, after years of hard work and millions of dollars invested in your already licensed operation, or if you’re starting out – you might be wondering, “How can I most cost-effectively take advantage of what’s ahead?”
Partnering with cannabis manufacturers in California to launch private-label cannabis or white-label cannabis is another trend that’s growing in popularity among established, and emerging brands. Why? Because without going through the traditional, strenuous licensing and start-up processes, you can have your brand’s white-label cannabis product on retail shelves before you know it.
So, to help your business and profits grow, we’ve put together the ultimate guide to the top four white-label cannabis and private-label cannabis consumables to consider producing in the coming year. Keep reading to learn all about California white labeling and how you can take advantage of its major benefits.
The Top 3 White Label Cannabis Products to Launch
As consumer tastes change, so should the products you think about putting on the market in California. So, let’s take a look at the four fastest-growing product categories available for white-label cannabis manufacturing.
White Label Concentrates
Another consumer trend is the desire for potency, which concentrates deliver. Solventless and solvent-based concentrates like live resin, live rosin, badder, and budder can contain THC with percentages in the 90% range, more than three times the strength of most flower. As consumers have become more familiar with dabbing, and concentrate consumption, sales have grown by over 40% for the product category.
Even better, concentrate prices are on the rise, with an average 7.3% increase for a gram from 2019 to 2020. It’s also important to note that consumers are seeking solventless concentrates (e.g., ice water hash and live rosin) and solventless vapes, specifically, as health concerns over non-solventless vape carts grow, too.
White Label Edibles
Again, as consumers shift towards ‘smokeless’ or healthier ways to consume, white-label edibles are another growing product category to consider. Recently, the edibles product category, led by gummies and chocolates, reported a 20.4% YOY growth in sales, more than 2% more than the total market share altogether.
Cannabis manufacturers in California with proven skills and abilities can help brands meet rising consumer demand for high-quality edibles faster than traditional routes.
White Label Pre-Rolls
In addition to potency and healthier ways to consume, consumers are also showing their love for convenience through the growth of white-label pre-rolls. In fact, infused pre-rolls deliver on two of these preferences with the added infusion of cannabis oil, which increases flower potency from 15–30% up to 40–50%.
The pre-roll category has also experienced recent growth, with a 38.9% YOY increase from 2020. Of course, since pre-roll manufacturing is the newest of them all, it’s crucial to vet a white-label manufacturer’s ability to produce quality, smooth smoking, and flavorful products. As you can lose repeat customers quickly on pre-rolls that sideburn or canoe, extinguish completely, or are clearly made with shake or trim.
Last but not least, as reported by Forbes, a recent survey shows cannabis consumers are also more focused on price in light of rising costs and inflation. Meaning, it pays for brands to explore alternative product production methods like cannabis white labeling, which reduces the amount of overhead and startup costs that new brands would typically have to markup prices to make up for.3
How to Vet Potential Cannabis Manufacturers in California
Of course, if you do go the white-label cannabis route, there are a few things you should keep in mind when selecting which cannabis manufacturer in California to partner with. To help, here is a list of frequently asked questions we hear from prospective brands in regard to My Green Network’s white-label cannabis capabilities:
- Do you perform packaging?
- Do you have a design/branding team
- What is your distribution and retail footprint?
- What is the lead time to produce?
- How long is your queue?
- Have you made this product before?
- Can we watch you make the product?
For the utmost success in launching a California white labeling collection, be sure your cannabis manufacturer in California has the experience, retail connections, and compliance expertise to avoid any potential issues that could affect the sale of your product.
Overall, white-label cannabis market entry lets brands put more time, money, and effort into the successful launch of their product, while manufacturers simplify the complicated work that goes into making a top-quality product.
California White Labeling for Cannabis Trends
If you’ve perused the California shelves recently and wondered, “How did that brand grow so quickly?” The answer could just be California white labeling. One of the biggest benefits of white-label cannabis manufacturing, beyond its cost savings, is the fact that consumers are most often none the wiser.
With your brand’s label on the outside and high-quality cannabis on the inside, brands can now expand into different product categories without hurting their reputation or credibility and reach a wider audience of consumers.
Interested in becoming the next brand to take advantage of California white labeling or private label cannabis business growth opportunities? Schedule a tour at My Green Network, the premier cannabis manufacturer in California, which offers unique market entry points for out-of-state, out-of-country, in-state, established, or new cannabis entrepreneurs.
Learn more about our facility and offerings, or get in touch with our team now!