The Future of California Cannabis Gummies + Top Edible Trends You Need to Know

Despite the somewhat tumultuous industry, one thing remains consistent across cannabis markets – the sales of California cannabis gummies, and edibles in general. The product category continues to grow in sales as displayed by recent data from New Frontier Data

National edibles sales have increased steadily over the years, up 31% from $2.2 billion in 2020, to $2.9 billion in 2021, and another 18% to $3.4 billion in 2022.But amidst this growing product category is its very own group of rising trends. Including trends that not only target specific diets or lifestyles (think vegan, or sugar free) but effect onset times, and beyond. 

So, if you’re an edibles company, an already licensed brand looking to differentiate or increase sales, or an aspiring cannapreneur – what are the trends you should be targeting? Keep reading to learn more, and find out how white label cannabis edibles and private label cannabis edibles can increase your profit margins, overall. 

2022 Cannabis Edible Sales Growth 

Another leading market researcher BDSA, recently dove even deeper into the edible sales category to distinguish distinct trends. From that data, the following was found from 2022 sales- 

  • Candy was the biggest edible subcategory accounting for 73% sales 
  • Chocolate followed with 9% of sales
  • Beverages and capsules were tied at 7%
  • Infused foods accounted for 4% of sales, while “other edibles” accounted for less than 1%

Even more than just individual product trends, for current and future California edibles brands it’s also important to understand the demographics feeding into these trends. The New Frontier Data also gave us insights into who’s buying California cannabis gummies and other edibles too. Those stats included the following information –  

  • Women accounted for the majority of the demographic at 57.63%
  • Men accounted for 42.37% of sales 
  • The majority of edible consumers were between the ages of 35-54
  • Following were the ages of 18-34 at 28.68% with consumers 55+ accounting for 27%

So now that you know more about the growth of the edibles category overall, and the demographics driving that growth, let’s get into the emerging trends that are ripe for capitalizing on. 

California Edibles Brands – Trends to Target

Like any product category, cannabis products are starting to diversify to target unique consumer preferences. For instance, infused pre-rolls have emerged to offer higher levels of potency. Similarly, now 1G vape carts, and solventless vape carts are trending. As for edibles, here are the latest California cannabis gummies trends, and trends affecting the edible category as a whole. 


Currently, many California cannabis gummies are vegan, naturally, due to the use of pectin vs gelatin. But, as more and more California edibles brands try to mimic candy-like textures (think Haribo!)gelatin is being used more and more. Meaning, vegan consumers will continue to seek out gummies that are gelatin-free. 

Unique flavors

Long gone are the days of cherry, blue raspberry or watermelon, basic flavored gummies, or plain chocolate bars. Today, California edibles brands are expanding their uniqueness with varying flavors infused into their bites. 


As consumers’ potency levels increase, so does the dosage they require to reach desired effects. Hence, the emergence of high-dose, one-bite edibles to blast consumers off to all new heights! 


On the flip side, California cannabis gummies and other edibles that are microdosed are increasing in popularity. 


For consumers using cannabis medically, or looking for fast-acting relief – edibles aren’t ideal, considering they take 45 minutes – 1 hour for effects to fully kick in. Today, California edibles brands are increasing their use of nano-emulsification that’s said to increase onset effect time due to the cannabinoids micro-size promoting fast absorption. 

Nootropics and other herbal blends 

A wide range of herbs, nootropics, and even mushrooms, with healing capabilities are gaining popularity, even outside of the cannabis industry. So, it’s only natural that California cannabis gummies and other edibles are now using the compounds to add a boost of relief. 

Minor cannabinoids

The more consumers learn about minor cannabinoids like CBG, CBN, and THCv the more they’re seeking them out in edibles! These cannabinoids have their own unique effects, just like THC, and can be used to promote a specific type of buzz. 


Clean weed is the future! Like all other product categories, solventless edibles are on the rise, too. 

Terpene focused 

Again, as consumers mature and educate themselves on the cannabis plant, they’re learning more about the power of terpenes in addition to cannabinoids. Together, the two compounds create what’s known as the entourage effect – or the phenomenon of the two amplifying one another’s effects.

That’s why more California edibles brands are focusing on specific terpene blends to better induce custom effects. 

Craft Custom California Cannabis Gummies and More at MyGN 

It’s no secret – more and more cannabis brands are turning to white label weed products to grow or launch their brands. Not only does it allow brands to start off on the right foot with a quality product. But white label weed edibles and more allows brands to more quickly scale by reducing start up costs and focusing on marketing and sales versus production. 

As for California cannabis gummies, and high quality edibles, California edibles brands are turning to MyGN. Our team are experts at California edibles regulations ensuring a compliant process, as well as experts are manufacturing premium white label weed products. 

Learn more about the Green Network of cannabis industry leaders you’ll join by manufacturing white label cannabis products with MyGN. Or, schedule a tour of our state of the art facility to see our white label weed collection in person! Get in touch with our team, now.